In today’s competitive landscape, it’s more important than ever for freelancers to stand out from the crowd. Your career as a freelancer depends on how you present yourself and the value you provide your clients. You don’t want to be that contractor who constantly misses deadlines or delivers shoddy work. You want to be the one who gets hired again because of the great work you do.
So how do you know if you’re doing an excellent job as a freelancer? Here are some top indicators of whether your freelance business is off to a great start. It just takes some insight and self-reflection to identify them.
1. You get offers from prospective customers.
Prospective clients are companies interested in your services. When a prospect contacts you about freelancing opportunities, it’s a sign that your skills resonate with the people you’re trying to reach.
Receiving inquiries from prospective customers is one of the most exciting parts of freelancing. As your reputation grows, more and more people will start reaching out to you with gigs and opportunities. It indicates that you’re doing well and your work is making an impact. More importantly, prospective clients can help you generate revenue, grow your business, build your brand, and create a solid customer base.
2. Your clients want to work with you again.
Do you want to know if your freelancing career is off to a good start? Take a look at your client list. Have clients been contacting you for other projects? Are they interested in hiring you again?
It’s a good sign if your customers get in touch about extending your contract, taking on more tasks, or working on a new project. It means they like the work you do and want more of it. It means they can trust you to do an excellent job. Retainers or long-time repeat clients are also an indicator of success.
3. You are referred to new clients.
A referral is a recommendation from an existing client or customer to someone else. It’s a great way to expand your business and build your professional network. Plus, it shows that you’re doing an excellent job for your current clients.
A client who refers you to someone else is a client who is likely very happy with the work you do. Word-of-mouth referrals are the best way to get new business. If your customers are more than satisfied with your work, they’ll want to tell their friends and colleagues about you.
When a past client refers you, new customers can feel more confident that they’ll get the same outstanding service when they hire you. By building a reputation for quality work, you’ll create a loyal client base.
4. Your professional network continues to grow.
Your professional network comprises your clients, other freelancers, former classmates and coworkers, and even friends and family members. Networking is essential to building your brand and can help you find new opportunities, whether a new gig, client, or business partner.
Your network is an important asset, and it continues to grow. As you expand your network, you make yourself more visible to potential clients and may come across prospects you might have otherwise missed. In any case, build and nurture positive working relationships with your network so that it continues to support you throughout your freelancing career.
When you’re doing an excellent job, the results are apparent. Your clients will be happy with your work. You’re reliable and able to meet deadlines. They know that you take the time to deliver high-quality work. In short, clients show their appreciation by renewing your contract, referring new clients to you, and calling you to work on future projects.