Have you ever found yourself lost in a good book, unable to put it down until you’ve devoured the last page? If so, you know the feeling of being completely engrossed in your summer reading and discovering new titles that pique your interest. As an avid reader and seasoned content writer, I’m always looking for summer reading
In this blog post, I’ll share the five books I’m reading and loving as the summer heat descends upon us. From the rules of content writing to what’s in store in the near future, each of these books has caught my attention. If you’re looking for books to help boost your career, these titles will satisfy your craving for good reads.
How do you create stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content people care about. This book is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Buy Content Rules on Amazon.
Chip and Dan Heath tackle the thorny problem of overcoming our natural biases and irrational thinking to make better decisions about our work, lives, companies, and careers.
When it comes to decision-making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? In Decisive, the Heath brothers—drawing on extensive studies, stories, and research—offer tools to help us think more clearly and improve our decision-making at work and home.
Buy Decisive on Amazon.
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. She delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
Buy Everybody Writes (2nd Edition) on Amazon.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life, from persuading others and building stronger relationships to boosting creativity and motivating teams.
Buy Magic Words on Amazon.
For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.
From donning full-body haptic suits to sampling cultured meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases worldwide. Now, for the first time, they are teaming up to share a uniquely eye-opening vision of the future.
Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade.
Buy The Future Normal on Amazon.
Get lost in a good book
Summer is a great time to catch up on your reading. With more daylight and hours spent outside, your options are more abundant than ever. Now we want to hear from you—what are the best books you’re reading this summer?