Carla Tensuan

Words that work

Copywriting • Content Writing •  Communications

Your words, amplified

I’m a freelance copywriter with 15+ years of marketing communications experience, crafting compelling content for businesses worldwide. From art and design, business to travel, I’ll find the perfect tone to resonate with your audience.

Globally minded, locally based

I’m a Manila-based freelancer, collaborating with clients worldwide. Need a quick project? Long-term support? Let’s discuss your needs.

Let's make your message shine

I understand the challenges businesses face in cutting through the noise. That’s why I work closely with you to understand your brand, your audience, and your goals. Together, we’ll craft copy that not only sounds great but also gets results.

Your ideas, eloquently expressed.

My Latest Work

Equity in Action: Introducing Our Five-Step Approach To Achieving Workplace Equity

Achieving equity requires a clear, objective, and systematic approach. We emphasize consistent and precise methods for evaluating jobs, managing salaries, and assessing staff performance.

On the Horizon: Inflation Projections for 2024 Across the Globe

After years of historically high inflation, many analysts are cautiously optimistic about 2024. Inflation has been cooling worldwide, raising hopes of a soft landing this year.

Why Cost of Labor Should Guide Your Compensation

Should you base your salary on the market’s value for a role (cost of labor), or should one’s civil status and standard of living dictate pay (cost of living)? This blog post argues that your staff compensation strategies must be guided by the cost of labor for a fairer and more sustainable approach.

Why Regularly Participating in Salary Surveys Is Vital for Your Organization

Setting competitive pay is not a guessing game—it is a strategy. But without up-to-date labor market data, you risk underpaying or overpaying talent, breeding resentment, or draining resources.

Forecasts to Watch: A Look at 2024’s Fastest-Growing Economies

Which countries will see the most growth in 2024? According to the IMF, 20 economies across the Asia Pacific, the Americas, Sub-Saharan Africa, the Middle East, and North Africa top the list.

Useful Strategies for Managing Compensation Amid Uncertain Times

Navigating volatility is essential in a world where the only constant is change. Managing amid uncertain times is a necessary skill that demands resilience, agile decision-making, and a shift in perspective.

Understanding the Difference Between Recognizing and Rewarding Your People

When was the last time you acknowledged your people for a job well done? It’s easy to get caught up in the daily grind and forget to recognize the efforts of those around us. As leaders and managers, it’s crucial to understand the difference between recognizing and rewarding the hard work of our staff.

Why Organizations Should Outsource Their Salary Scale Design

Organizations are beginning to recognize that the key to attracting and retaining top talent hinges heavily on a strategic, fair, and competitive salary scale. Yet, tailoring this structure to your unique needs can be complex.

My Latest Blog Posts

Photo by Alexander Abero from Unsplash

While the world of online content creation seems inherently green, the reality is that our work consumes energy, contributes to e-waste, and can lead to unnecessary resource consumption.

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Ever wondered how writers turn chaotic drafts into polished, captivating masterpieces? It’s not magic.

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Writing rituals are intentional, repetitive actions or practices that help create a mindset conducive to writing. They are personal and unique to everyone, giving you the power to tailor your writing process to your needs and preferences.

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Think of your goals as a lighthouse guiding your ship through stormy seas. Without clear goals, you quickly feel overwhelmed and lose sight of what you want to accomplish.

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A healthy freelancer is a productive, creative and, ultimately, happier freelancer. This understanding empowers you to take charge of your well-being in a comprehensive way

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Let’s face it: mastering time management as a freelancer is complex. It requires a delicate balance between client demands, personal commitments, and, most importantly, your well-being.

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As a freelancer, you’ve likely experienced the rollercoaster of income, the feast-or-famine cycle. But don’t despair! We’re here to guide you through this and help you establish a more secure financial position.

Photo by George Milton from Pexels

Ever pondered over the intricacies of freelance writing? It’s not just about crafting captivating sentences, spinning engaging narratives, or penning compelling articles.