Carla Tensuan

Copy, content, and communications

Whether you need copywriting, web content, or corporate communications, I’m happy to discuss your project needs.

The right words to make you shine

I work with businesses to find the right words and tone that will resonate best with their audience. I can write for you on topics ranging from art and travel to career and business with a personal touch. I’m also on Upwork if you want a six-month commitment but don’t need long-term work.

15+ years of writing and marketing

I’ve been working as a freelancer since 2020, and before that, I was a full-time marketing and communications professional at different companies for 15 years. That means I’m well-versed in creating content for consumers and businesses alike.

My experience will help you

I’ve had the privilege of collaborating with companies in the Philippines and across the world. I’ve done work for Birches Group, Canva, Digital Room, KKday, Kalibrr, and Metrobank Foundation. I have the skills needed to work with you remotely. As a freelancer born and raised in Manila, I can provide my services at competitive rates. 

I can help you articulate your ideas beautifully.

My Latest Work

Forecasts to Watch: A Look at 2024’s Fastest-Growing Economies

Which countries will see the most growth in 2024? According to the IMF, 20 economies across the Asia Pacific, the Americas, Sub-Saharan Africa, the Middle East, and North Africa top the list.

Useful Strategies for Managing Compensation Amid Uncertain Times

Navigating volatility is essential in a world where the only constant is change. Managing amid uncertain times is a necessary skill that demands resilience, agile decision-making, and a shift in perspective.

Understanding the Difference Between Recognizing and Rewarding Your People

When was the last time you acknowledged your people for a job well done? It’s easy to get caught up in the daily grind and forget to recognize the efforts of those around us. As leaders and managers, it’s crucial to understand the difference between recognizing and rewarding the hard work of our staff.

Why Organizations Should Outsource Their Salary Scale Design

Organizations are beginning to recognize that the key to attracting and retaining top talent hinges heavily on a strategic, fair, and competitive salary scale. Yet, tailoring this structure to your unique needs can be complex.

Building a Successful HR Management Strategy by Ensuring Equity

A discourse is taking center stage in human resources: equity. More than just a buzzword, ensuring equity in the workplace is now a concern across organizations, sparking conversations between HR professionals and business leaders.

Why a Five-point Performance Rating System May Be Detrimental to People Management

Most organizations use the traditional five-point performance rating system. But a five-point system carries with it a range of people management issues. Instead of motivating staff, it does the complete opposite.

4 Biggest Problems in Recruitment and How to Fix Them

One of the critical functions of HR that significantly impacts an organization is recruitment. Hiring talent is a multi-faceted process with many steps. In the blog, we discuss the 4 biggest problems in recruitment and how to fix them.

Why Organizations Need to Monitor the Labor Market

The labor market is constantly changing and evolving. It changes to reflect demands and pressures from different sectors, industries, and locations. New jobs emerge, old ones disappear, and wages fluctuate—sometimes due to external forces and local or regional economic factors. Organizations must stay on top of trends and monitor the labor market to remain competitive.

My Latest Blog Posts

Photo by Anna Shvets from Pexels

The Ultimate Face-Off: Freelancing vs. Full-Time Employment

Writers often face the dilemma of choosing between freelance writing and full-time employment. Explores the pros and cons of each option, and make an informed decision based on your goals.

Photo by Antoni Shkraba from Pexels

A Quick Guide to Building an Impressive Writing Portfolio

A strong portfolio is essential in the freelance writing market, and this guide offers tips on how to build one that stands out.

Photo by SHVETS production from Pexels

The Ultimate Guide to Kickstarting Your Freelance Writing Career

If you’re considering a freelance writing career, this comprehensive guide will help you kickstart your journey. Freelance writing offers the freedom and flexibility to work from home and be your own boss, but it also requires careful planning and preparation.

Photo by Samuel Regan-Asante from Unsplash

Giving Back: How to Share Your Freelancing Expertise

Freelance writing is not a solitary journey, but rather an interplay of learning, growing, and paying it forward. Get actionable advice on how to share your hard-earned expertise with others.

Photo by Duy Pham from Unsplash

The Secret to Freelancing Success Lies in Community

Forming connections and building a support network is crucial for freelancing success. This blog post emphasizes the importance of building a community.

Photo by Nadir sYzYgY from Unsplash

The Essential Role of a Freelance Writing Mentor

The role of a mentor is transformative for freelancers. They offer valuable insights, share their experiences, and provide guidance on how to grow and succeed in the freelance industry.

Photo by Chris Liverani from Unsplash

Why Having Multiple Clients is Crucial for Freelancers

It can be tempting to rely on a single client for steady income. But this approach is risky and can lead to financial instability. To thrive as a freelancer, cultivate relationships with multiple clients.

Photo by Carlos Muza from Unsplash

5 Important Insights from My Personal SEO Experience

In this blog article, I share my experiences and lessons learned from applying SEO best practices to my website and blog.