Finding Your Freelance Writing Niche: A Guide

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Carla Tensuan

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Are you looking for your next freelance writing niche? Or perhaps you have dabbled in freelancing but are unsure what topic or industry to focus on. If so, this blog post is for you. Read on to learn more about finding your freelancing writing niche. In this post, we’ll explore why it’s essential to identify your niche as a freelancer and how to identify what kind of writer you are and what topics you prefer.

What is a niche?

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A niche is a subject you are passionate about and know a lot about. It is a specific topic or industry you would like to focus on as a freelancer. Once you’ve identified your niche, finding clients and gigs closely related to your offer is easier.

Why finding your niche is important

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Finding your niche to differentiate yourself from generalist freelance writers is essential. By determining your niche, you have a high chance of success. It’s easier to write about one, two, or three related topics than about everything and anything. Clients are likelier to consider you knowledgeable in your field when you have a niche topic.

Step 1: Know your strengths

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The first step to finding your niche is recognizing your strengths. If you’ve been freelancing for a while, you know what topics you enjoy writing about and which are more challenging. What topics excite you? What can’t you stop talking about with your friends, family, and colleagues? This can be a clue as to what niches would work well for you. Don’t waste time developing skills in an area that doesn’t come naturally to you.

Step 2: Identify what you love to write about

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One easy way to find your freelance writing niche is to look at what you love to write about. Are you more of an academic writer who enjoys writing essays and papers? Or are you more interested in business writing? Or maybe you have a talent for writing poems and short stories?

Think of the many types of writing you’ve done over the years and which topics and formats you enjoyed writing about. For example, consider how you can make money from writing YouTube scripts or social media captions if you’re into social media.

Step 3: Find out what people are willing to pay for

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Once you’ve narrowed down your interests, find out what people are willing to pay for. If there is a sizeable demand for the topic, the potential niche is worth considering. Search keywords on Google Trends. If you see any promising results from your research, it might be worth exploring further.

Step 4: Decide on the type of freelance writing you want to do

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There are many different types of freelance writing. In this step, we will explore the different kinds and help you decide which one might be best for your needs. Here are just a few types to get you started:

  • Journalism – Writing to inform people about local, national, or global news and events. It requires a lot of research and interviews to gather the facts and background information you will include in the story.
  • Blogging – Creating blog posts for a company or personal use. Blogs are regularly updated with new content on a specific topic, such as cooking or cryptocurrency.
  • Copywriting – Writing short text or copy to promote a product, service, or company. This type of freelance writing is often used in advertising, web design, and digital marketing.
  • Technical writing – Writing reports, software manuals, and other highly technical documents that explain complex topics in plain language. Technical writers must understand how things work so they can simplify the text.
  • Ghostwriting – Writing someone else’s article, blog post, speech, or book under their name while they give direction on what they want to be written.

Step 5: Pick your niche based on your audience

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You’ve already identified what kind of writer you are and what topics you prefer. Now it’s time to figure out who your ideal reader is. The last step is to choose whether you want to write for a business or consumer audience:

  • Business-to-business (B2B) writing involves creating content for businesses and corporate clients. The tone tends to be more formal and technical. Industries that often write for a B2B audience include accounting, business consulting, and human resources.
  • Business-to-consumer (B2C) writing refers to producing content for the general public. The tone is more casual and conversational. Industries that cater to consumers include travel, arts and culture, and interior design.

B2B and B2C aren’t the only ways to segment audiences. For B2B, you can narrow it down to small business owners, startups, technology companies, or C-level executives. For B2C, you can categorize by reader demographics or shared values and interests.

Final words

Find your freelance writing niche so that you can stand out. It’s important because you can specialize in what you do best and enjoy most. No matter the industry, there is always a market for freelance writers. As long as you’re willing to dedicate your time and energy to researching and narrowing down your niche, it will be well worth the effort.

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About the author

Carla Tensuan is a freelance writer, editor, and communications specialist. She specializes in crafting creative copy, blog content, and press releases. She enjoys listening to podcasts, reading books, and practicing yoga in her free time. She lives with her husband in Manila, Philippines.