7 Proven Strategies to Win Freelance Writing Clients

Carla Tensuan

Carla Tensuan

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Breaking into freelance writing can seem like tackling a fortress. Freelancing can be a competitive landscape where more than exceptional writing skills may be needed to establish your brand. Are you stuck in the cycle of constant pitching, landing one-off projects, and never achieving the steady freelance writing career you’ve been dreaming of? You’ve come to the right place if you’re struggling to win freelance writing clients and get more gigs.

It’s about convincing them you are the right person for the task. Our proven strategies to win freelance writing clients hold the answers you’ve been looking for. From leveraging your existing network to presenting various work samples, this insightful article digs deep into what experience freelancers do to pique prospects’ interest and nail those elusive ‘yeses.’

Don’t let opportunities pass you by! It’s possible to make substantial strides, winning over clients with less effort. Let us guide you toward becoming an in-demand freelance writer, making freelancing feel less like a plunge into the unknown. Prepare to leave the desert of sporadic work and sail into a sea of steady assignments.

Strategy #1: Tap your network.

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Your professional and personal networks are a goldmine. You’ve spent years cultivating relationships. It’s time you leveraged these connections to find potential clients.

Reach out to your friends, family, former colleagues, and acquaintances. Inform them about your freelance writing services and ask if they know anyone who might need your skills. The more people who know about what you offer, the higher your chances of landing new clients.

In addition to personal contacts, join online communications and forums where potential clients hang out. LinkedIn groups, Facebook groups, and online forums related to your niche or industry focus can be great sources of leads. Engage with the community, share valuable insights, and tell them about your services. It’s all about being proactive and putting yourself out there.

Don’t forget about local networking events, meetups, and industry conferences. These are excellent opportunities to meet potential clients in person, establish stronger connections, and make a lasting impression. Always carry your business cards and be ready to share your elevator pitch.

Strategy #2: Build an impressive portfolio.

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A portfolio showcases your writing skills and expertise. It’s an essential tool for attracting new clients. Start by selecting your best pieces that highlight your range and versatility. These could be blog posts, articles, e-books, white papers, or any other content you’ve produced.

Next, create a professional-looking portfolio document. At this point, it doesn’t have to be a website yet. A PDF will do. Your portfolio should display your work and provide information about your services, process, client testimonials, and contact information. Make it as attractive and user-friendly as possible.

Finally, regularly update your portfolio with new work. This shows potential clients you are active, improving, and in demand.

Strategy #3: Ace the writing test.

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Many clients will ask you to complete a writing or editing test before hiring you. This is their way of assessing your writing skills, creativity, and ability to meet deadlines, so it’s crucial to ace the test.

Start by carefully reading the instructions. Understanding what the client wants is half the battle won. Then, plan your work. Avoid working on the test at the last minute. Outline the main points, research thoroughly, and ensure your writing is clear, compelling, and error-free.

Quality is key. Take your time. But also keep an eye on the deadline. Delivering excellent work on time will significantly increase your chances of winning more freelance writing clients.

Strategy #4: Nail the interview.

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The interview is your chance to convince the client that you’re the best person for the job. It’s about selling your skills, your experience, and your personality. Preparation is key.

Research the client and their industry so you can talk comfortably about their needs and how you can help. Prepare answers to common interview questions and practice them. Be ready to discuss your writing process, rates, and availability. Prepare a list of questions about the gig and the organization for the interviewer.

During the interview, be confident, enthusiastic, and professional. Answer the client’s questions clearly and concisely. Show them you’re a great writer and a reliable and easy-to-work-with professional.

Strategy #5: Work hard, work smart.

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To stand out, you need to work hard. But working hard doesn’t mean working long hours. It means delivering high-quality work and continually improving your skills.

At the same time, you need to work smart. This means being strategic about the projects you take on, the rates you charge, and how you manage your time. It means increasing productivity, reducing distractions, and maintaining a healthy work-life balance.

Success in freelance writing isn’t just about writing well. It’s also about running your freelance writing business effectively and efficiently.

Strategy #6: Give clients a reason to retain you.

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Winning a new client is just the beginning. The real challenge is to keep them. To do this, you must consistently deliver high-quality work, meet deadlines, and exceed their expectations.

But it’s not just about the work. It’s also about your partnership. Be responsive to client emails and calls. Listen to their feedback and make the necessary revisions. Show them you value their business and are committed to their success.

Over time, you’ll become an indispensable part of their team, and they’ll retain you and refer you to other potential clients.

Strategy #7: Hustle to land more clients.

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Freelance writing is a hustle. It’s about constantly looking for new opportunities, marketing your services, and closing deals. Never stop hustling.

Spend a dedicated amount of time each week contacting prospects, reaching out to previous clients, and sending bids and applications. Pitch to potential clients even when you’re busy. You never know when a current project will end, and you’ll need a new gig. Also, diversify your services. For instance, consider writing e-books or marketing copy if you’re a blogger. This will open new opportunities and increase your revenue.

Taking your freelance writing career to the next level

Being able to win freelance writing clients isn’t easy. It requires hard work, patience, and persistence. But with these seven strategies, you’ll be well on your way to taking your freelance writing career to the next level.

Tap into your network, build an impressive portfolio, ace those writing tests, nail your interviews, work smart, give clients a reason to retain you, and don’t stop hustling. Your freelance writing success is within your reach. Go and grab it!

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About the author

Carla Tensuan is a freelance writer, editor, and communications specialist. She specializes in crafting creative copy, blog content, and press releases. She enjoys listening to podcasts, reading books, and practicing yoga in her free time. She lives with her husband in Manila, Philippines.