As the years pass, content marketers continue to innovate new ways of delivering their message. From broadcast to video and audio to live chat, brands are looking for new ways of reaching their audience. To meet this demand, freelance writers need to be on the lookout for content formats that will be relevant in the future. In this blog post, we’ll look at some of the most popular forms of content that marketers will ask writers to craft, particularly freelance writing trends in 2022.
E-books
E-books are becoming an increasingly popular form of content, making it one of the hottest freelance writing trends in 2022. As people continue to consume more content online, there is a growth in demand for e-books. It makes it easier for marketers to provide long-form content that is otherwise difficult to read on a mobile device. With the advent of e-books, many brands wonder whether they should publish an e-book or convert their content.
Email copy
Email has been around since the 1990s and is still a popular form of communication. With email being such a popular marketing tactic, there’s no doubt that it will continue to be an essential part of marketing for years to come. However, as time progresses, businesses will need to be on the lookout for new ways of crafting email copy that meets the needs of today’s consumers.
Long-form blog posts
Blogging is a great way to share information and grow your following. One of the most common blog formats is the long-form blog post, which typically ranges from 1,500 to 5,000 words. Long-form posts provide an in-depth look at a topic or issue you are passionate about and can be used as content marketing for your business.
Online learning courses
Online courses have exploded in popularity over the past few years, and it’s no surprise that they will continue to dominate in 2022. They offer a convenient way to learn anything from web design to leadership skills. Online learning is a great way to establish expertise in a particular area of knowledge, which can be attractive for customers looking for additional information about your services.
Podcasts
Podcasts are audio content that consumers can listen to at their convenience. They are usually serialized or episodic, where episodes are typically released weekly. Episodes generally are in the range of 20-60 minutes in length.
Podcasts have grown in popularity because they offer listeners the opportunity to entertain themselves, learn something new, and be entertained while doing so. Writers specialize in creating podcasts for businesses looking to deliver their message in that format.
Video scriptwriting
Video is becoming increasingly popular among marketers. With a massive increase in demand, you’ll need to be able to write well-structured scripts that are engaging and tell a story. You need to create the right tone, pace, and flow for your audience. Video marketing is one of the most effective ways of reaching out online because it’s interactive with viewers.